This is the campaign-sticker:
It all started when Gay-Activists of "ENOUGH is ENOUGH" told us about a dilemma. In short: There are many supporters of campaigns against homophobia. These supporters are mainly gays or lesbians themselves though. So the resistance is limited in itself. Heterosexual people on the other hand usually remain silent. Or they look the other way. Or they don’t care. Or – worst case – they are homophobic.
That’s when we at GQ Germany had the idea that we might be the right magazine to tear down these walls. At least with men. Our male readership is gay or straight, we don’t care. It’s just not important whether you’re gay or straight if you want to read GQ. Let’s strip this down to the core: It’s not important whether you’re gay or straight.
Of course it still is. As long as people are getting killed, tortured and punished for loving people of the same sex. Homophobia is not a problem that will just go away. It’s a growing problem.
So we had the idea to ask heterosexual celebrities to kiss each other. Gentlemen against homophobia!
A simple idea that almost drove us mad: My collegues David Baum, Josip Radovic, Johannes Dudziak, Oliver Fuchs and me. Sometimes we had happy moments: Especially when German rappers Thomas D. and Moses Pelham joined the campaign (imagine NAS and Jay Z kissing). Or when German singer-songwriter-legend Herbert Groenemeyer said: Let’s get it on!
But there were strange moments, too. Many celebrities turned us down, sometimes warning us never to mention their names. Especially soccer-players, politicians and other rappers. Sometimes we thought we would hear an ugly sentence soon: “Did you call me a fag?” But mostly they just hung up the phone with a bang.
In the conclusion of my blog posts I always thank someone. This week that’s the easiest part.
Thank you Herbert Groenemeyer and actor August Diehl (the picture above), Johannes Strate and Jakob Sinn of the rock band Revolverheld, actors Ken Duken and Kostja Ullmann, rappers Moses Pelham and Thomas D., the three Rappers of Fettes Brot and Beachvolleyball-Champions Johannes Reckermann and Julius Brink.
Thank you, Danke, Merci.
PS: Meanwhile, it’s Thursday 2:30 pm CET, and more than 15500 people liked the Facebook-page. So the #Mundpropaganda is rolling. GQ-Art-Director Axel Lauer (right side) and me joined the protesters.